Principles of Fashion Movement

Fashion Movement is the ongoing change in what is considered fashionable from acceptance to obsolescence. In other words it can be defined as, the rejection of a particular fashion product when a new product arrives in the market.

Fashion Trend is the direction in which the fashion is moving or has the tendency to go in a certain way.

At first we have to understand the difference between a customer and a consumer. A customer is a person who spends money and opts for a service or purchases a product. Whereas, a consumer is the end user of a product or in simple terms a consumer can be defined as a person who uses the product. When an existing style is not attractive anymore, a consumer decides what style will be appealing in the future. Retail stores are the customers of garment manufacturers. Designers offer a number of inventions to the garment manufacturers which are either accepted or rejected by the retail stores. Consumers express acceptance by purchasing new products or reject those products by not purchasing. By this we can understand that, the designer can create latest fashion products, but it is the consumer and the customer chain that forms the fashion. Manufacturers, retailers and designers can encourage acceptance but cannot force consumers to purchase.

An apparel's price does not indicate that the product is a trending one or fashionable. Successful styles are always introduced at a very high price tag, which may not be considered as a sign of unique fashion product. Customer who cannot afford the original garment, wait until an affordable knockoff is available in the market. Knockoff is the copy of the original expensive design, sold at a lower price.