Certificate in Fashion Merchandising & Boutique Management - 2 Months

Fashion Merchandising and Boutique Management Course
Fashion Merchandising & Boutique Management is a relatively new course which is offered by very few institutions in India. This unique course is designed for those who are looking forward to start their own business or venture using their ability, to provide innovation to the Fashion world. This curriculum is designed specifically for ambitious students who intend to learn competitively within a short span of time. Students will attain the knowledge to launch their own brands into the emerging markets and to understand the global fashion industry. They also learn to combine their creative ability with principles of management to have a successful career in fashion field.
Key Facts
   2 months
  Certificate Course
   Online Learning
   Affordable Fees
   Female only
   No Age Limits
   SSLC / 10th
Quick Navigation Links
   Syllabus / Subjects
   Why choose Waves Institute?
   Students Testimonials
Let's start by sharing a few details...

Syllabus & Course Contents

Subjects in Certificate in Fashion Merchandising & Boutique Management
  • What is Merchandising
  • Identifying the Scope of Merchandising
  • Practical Aspects of Merchandising Communication
  • Functions of Merchandiser
  • Merchandising Department Organization Chart
  • Merchandising Communication
  • Merchandise Mix Management and Strategies
  • Lifestyle of a Merchandiser
  • Classification of Merchandising
  • Roles of a Merchandiser
  • Definition, Scope Prospects of Merchandise Calendar
  • Advantages of Merchandise Calendar
  • Working & Planning process as per Merchandise Calendar
Visual Merchandiser  
  • Advantages of Visual Merchandising
  • Signs, Marquees, Outdoor Display
  • Types of Window Displays
  • Importance of Lights (Primary, Secondary, Coloured and Filtered)
  • Mannequins and Dimensional Forms
  • Floor Plans & Display Types
Skill Development  
  • Interview Attending Techniques
  • Importance & Steps in Decision Making
  • Ethics & Social Responsibility of Management
Sampling and Scheduling  
  • Different Types of Samples
  • Pattern Approvals
  • Pre-production Follow Up
  • Reporting
  • Order break-up
  • CMP and TNA preparation
  • Preparation of Tech Pack Interpretation
  • Stock List Preparation
  • Advantage & Importance of TNA
  • Exercise on TNA Planning
  • What is an Estimate
  • Estimation & Aims of Estimation
  • Costing & Aims of Costing
  • Difference between Estimating and Costing
  • Types of Estimates
  • Elements of Cost / Material Cost / Labour Cost
  • Different Type of Expenses
  • Product Costing
  • Advertisement Cost
  • Introduction to Business Communication
  • Types of Communication
  • 7’C of Communication
  • Role of Communication
  • Types of Buyers
  • Buyer Communication
Fashion Forecasting  
  • What is Fashion Forecasting
  • Fashion Cycle
  • Identifying the scope of importance of the Fashion Industry
  • Interpret the process of Fashion Forecasting
  • Identifying major Fashion Centres
  • Types of Designers & Price Market Categories
  • Recognize current fashion trends
  • Concept of Marketing in Fashion
  • Types of Fashion Retailers
  • Identify the components of the Promotional Mix
  • Fashion Promotion / Fashion Advertising
  • Essential Promotional Mix Elements
Assignment & Project  
  • Creating a Fashion Promotion Plan

Assessment & Certification

Students are assessed based on projects, presentations, case research & analysis and final examination. All students will have to appear for the final examination conducted online at the end of the course.
S - Project / Sessional mark
E - Online Examination mark
Name of the Paper S E Total
Merchandising & Visual Merchandising 20 80 100
Sampling & Scheduling 20 80 100
Costing 20 80 100
Communication & Marketing 20 80 100
Fashion Forecasting 20 80 100
Assignment & Project 20 80 100
Grand Total 600
Candidate have to secure a minimum of 40% marks separately for both Sessional and Online Examination to obtain the certificate. On successful completion of the course, candidates will be issued a Certificate by Waves Institute of Fashion Designing.
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Career Oppourtunities 
Visual Merchandising Career
When it comes to a Fashion Brand, people tend to associate it immediately with a Fashion Designer, where as a Fashion Merchandiser plays an intergal part in getting the consumer to purchase products. The key responsibilities of a merchandiser include combining strategical insights and marketing techniques to ensure that the products will gain maximum profit. The roles of a Merchandiser includes identifying the targets and turning them into purchase with the help of Communication, Marketing, Branding and providing the consumers all the required services.
The curriculum of the Fashion Merchandising & Boutique Management course is designed with an eye on the current industrial requirements. Students are encouraged towards applying their own creative skills and techniques to find solutions for the challenges they may face in the current fashion industry. This programme acts as a stepping stone to become the next successful Fashion Entrepreneur.
With the completion of the programme, students will
  • Attain knowledge in making key decisions
  • Develop management skills and leadership capabilities
  • Get an in-depth knowledge in advertising of Fashion products
  • Learn Trend Analysis & Fashion Forecasting
  • Become capable of managing a Boutique / Fashion venture
Eligibility & Learning Mode 
The minimum eligibility for Fashion Merchandising & Boutique Management programme, is SSLC or Plus 2 or any equivalent qualification from a recognized Educational Board.
Classes for this programme will be conducted online on a regular basis. The advantages of this particular online programme are
  • Economical :
    If you are trying to save money, an online course is the perfect solution. You are only spending money on the things you want to learn rather than paying for classrooms, infrastructure, activities and other miscellaneous charges...
  • Location :
    Your choice of course usually gets restricted with respect to location. With online classes you can avoid staying in hostels and long journey from your home to the study center.
  • Comfort of your Home :
    For this programme, you need not worry about your dress code. You can stay comfortably in your own room and pursue the course.

About Waves Institute of Fashion Designing

Waves Institute of Fashion Designing, established in 2009, offers couple of courses to support the fashion industry, as well as aspiring and working professionals. We have 2 branches in Kozhikode, Kerala and our head office is situated in the heart of the city, near 4th gate, Calicut and another at Malaparamba, Calicut with a lushy green campus. We offer Fashion Designing (3 Years B.Voc Degree), Fashion Designing (1 Year Advanced Diploma), Fashion Design (1 Year Diploma), Fashion Designing (1 Year Diploma), Costume & Dress Designing (6 Months Certificate), Fashion Merchandising & Boutique Management (2 Months Certificate), Jewellery Designing (1 Year Diploma), Apparel Pattern Making with Computer Aided Design (CAD) (1 Week Certificate), Digitize Illustrations (1 Day Webinar), Opportunities in Fashion and Apparel Industry (1 Day Webinar) courses.
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years of excellence
Students Testimonials
Waves Institute of Fashion Designing
Koorachunde, Calicut
Linsija Thasneem's Testimonial'
# Great Opportunity # Illustration
I have completed my one year Fashion Designing course at WIFD. I honestly say that it was a great decision I have ever taken. Since my childhood, I was very interested in creating Fashion Illustration and my aim was always to step into the fashion field. Waves Institute has given me a great opportunity for this. This course has helped me a lot to explore many things in the designing field. Thank you WIFD for providing me great support with excellent facilities and well experienced teachers. All the best team WIFD.
2021-2022 batch
Waves Institute of Fashion Designing
Kuttikkattoor, Calicut
Saranya Ashokan's Testimonial'
# Passion # Career
From my very young age Fashion Designing was my passion. I was very excited to know more about Fashion Designing and I searched for the best institute in my hometown. One of my friend suggested, Waves Institute of Fashion Designing and choosing WIFD was the best decision in my life. Now I am working as a Fashion Designer in a Boutique. Thanks WIFD for building my career.
2019-2020 batch
Waves Institute of Fashion Designing
Karuvesherry, Calicut
Krishnasree Suresh's Testimonial'
# Enriching Experience
As a student of Waves Institute of Fashion Designing, I've found the experience enriching. The curriculum is diverse, covering everything from fashion history to modern design techniques. The faculty members are experienced professionals who provide valuable insights and guidance. The institute also offers opportunities for practical learning through workshops. The supportive environment fosters creativity and encourages students to explore their unique talents. Overall, I'm grateful for the opportunity to study here and confident in my future prospects in the fashion industry.
2023-2024 batch
Waves Institute of Fashion Designing
Beypore, Kozhikode
Akshaya N's Testimonial'
# Own Designs # Earnings
My confidence and strength during the course in WIFD was the inspiration I got from the teachers who are my role models. I was able to create my own designs after one month of joining the course. That is my most wonderful achievement in WIFD. Even though I’m a student now, I'm earning in my designing work and I'm completely satisfied for the fees I pay
2019-2020 batch
Waves Institute of Fashion Designing
Silpa Joshy's Testimonial'
# Career # Encouraging
I am happy to be a part of this institution and it also helped me to build my career as well. Their method of teaching was so encouraging, dedicated and also supportive. I am proud to say that I have been working soon after I completed my course. Thank you so much WIFD.
2019-2020 batch
Waves Institute of Fashion Designing
Atholi, Kozhikode
Aparna T P's Testimonial'
# Experienced Teachers # Enjoyed
I'm happy to be a part of Waves Institute of Fashion Designing. The course covers all the major areas of Fashion Designing. The well experienced teachers and friendly atmosphere really helped me a lot to improve not only my designing skills but also my personal skills. I really enjoyed this course. Thank you so much WIFD.
2021-2022 batch
Waves Institute of Fashion Designing
Parambilbazar, Calicut
Shifana C's Testimonial'
# Wonderful Experience
Being a part of the Advanced Diploma course has been an wonderful experience for me. Thank you Waves Institute of Fashion Designing
2022-2023 batch
Waves Institute of Fashion Designing
Mankave, Calicut
Lakshmi P's Testimonial'
# Ramp Walk # Seminars
I am happy to inform that I was able to gain a lot of knowledge regarding fashion from WIFD. We had lot of opportunities to showcase and enhance our potentials. We were also able to discover our inner talents. We were also given chances to present our seminars, from that too we were able to learn a lot. The industrial visit we had, was much beneficial to us. Also, we were able to learn about the basics of Ramp Walk. Thank you WIFD for enriching me with my Fashion Talents
2017-2018 batch
Waves Institute of Fashion Designing
Puthiyara, Calicut
Aiswarya T's Testimonial'
# Friendly # Strong foundation
I'm so happy to be a part of WIFD. I was able to gain a lot of knowledge about fashion from WIFD. Such a dedicated and friendly faculty. Especially Mothi miss, Fajna miss, Prakashini miss. They encouraged me a lot to improve my designing skills. I'm thankful to all teachers. This was literally a strong foundation for my future studies. Had a great experience...
2018-2019 batch
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