Fashion Merchandising & Boutique Management Course

Fashion Merchandising and Boutique Management Course
Fashion Merchandising & Boutique Management is a relatively new course which is offered by very few institutions in India. This unique course is designed for those who are looking forward to start their own business or venture using their ability, to provide innovation to the Fashion world. This curriculum is designed specifically for ambitious students who intend to learn competitively within a short span of time. Students will attain the knowledge to launch their own brands into the emerging markets and to understand the global fashion industry. They also learn to combine their creative ability with principles of management to have a successful career in fashion field.
Key Facts
   2 months
  Certificate Course
   Online Learning
   Affordable Fees
   Female only
   No Age Limits
   SSLC / 10th

Syllabus & Course Contents 

Merchandising
  • What is Merchandising
  • Identifying the Scope of Merchandising
  • Practical Aspects of Merchandising Communication
  • Functions of Merchandiser
  • Merchandising Department Organization Chart
  • Merchandising Communication
  • Merchandise Mix Management and Strategies
  • Lifestyle of a Merchandiser
  • Classification of Merchandising
  • Roles of a Merchandiser
  • Definition, Scope Prospects of Merchandise Calendar
  • Advantages of Merchandise Calendar
  • Working & Planning process as per Merchandise Calendar
Visual Merchandiser
  • Advantages of Visual Merchandising
  • Signs, Marquees, Outdoor Display
  • Types of Window Displays
  • Importance of Lights (Primary, Secondary, Coloured and Filtered)
  • Mannequins and Dimensional Forms
  • Floor Plans & Display Types
Skill Development
  • Interview Attending Techniques
  • Importance & Steps in Decision Making
  • Ethics & Social Responsibility of Management
Sampling and Scheduling
  • Different Types of Samples
  • Pattern Approvals
  • Pre-production Follow Up
  • Reporting
  • Order break-up
  • CMP and TNA preparation
  • Preparation of Tech Pack Interpretation
  • Stock List Preparation
  • Advantage & Importance of TNA
  • Exercise on TNA Planning
Costing
  • What is an Estimate
  • Estimation & Aims of Estimation
  • Costing & Aims of Costing
  • Difference between Estimating and Costing
  • Types of Estimates
  • Elements of Cost / Material Cost / Labour Cost
  • Different Type of Expenses
  • Product Costing
  • Advertisement Cost
Communication
  • Introduction to Business Communication
  • Types of Communication
  • 7’C of Communication
  • Role of Communication
  • Types of Buyers
  • Buyer Communication
Fashion Forecasting
  • What is Fashion Forecasting
  • Fashion Cycle
  • Identifying the scope of importance of the Fashion Industry
  • Interpret the process of Fashion Forecasting
  • Identifying major Fashion Centres
  • Types of Designers & Price Market Categories
  • Recognize current fashion trends
Marketing
  • Concept of Marketing in Fashion
  • Types of Fashion Retailers
  • Identify the components of the Promotional Mix
  • Fashion Promotion / Fashion Advertising
  • Essential Promotional Mix Elements
Assignment & Project
  • Creating a Fashion Promotion Plan
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Assessment & Certification 

Students are assessed based on projects, presentations, case research & analysis and final examination. All students will have to appear for the final examination conducted online at the end of the course.
S - Project / Sessional mark
E - Online Examination mark
Name of the Paper S E Total
Merchandising & Visual Merchandising 20 80 100
Sampling & Scheduling 20 80 100
Costing 20 80 100
Communication & Marketing 20 80 100
Fashion Forecasting 20 80 100
Assignment & Project 20 80 100
Grand Total 600
Candidate have to secure a minimum of 40% marks separately for both Sessional and Online Examination to obtain the certificate. On successful completion of the course, candidates will be issued a Certificate by Bharat Sevak Samaj Vocational Education (National Development Agency, Established in 1952 by Planning Commission, Govt. of India).
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Career Oppourtunities 
Visual Merchandising Career
When it comes to a Fashion Brand, people tend to associate it immediately with a Fashion Designer, where as a Fashion Merchandiser plays an intergal part in getting the consumer to purchase products. The key responsibilities of a merchandiser include combining strategical insights and marketing techniques to ensure that the products will gain maximum profit. The roles of a Merchandiser includes identifying the targets and turning them into purchase with the help of Communication, Marketing, Branding and providing the consumers all the required services.
The curriculum of the Fashion Merchandising & Boutique Management course is designed with an eye on the current industrial requirements. Students are encouraged towards applying their own creative skills and techniques to find solutions for the challenges they may face in the current fashion industry. This programme acts as a stepping stone to become the next successful Fashion Entrepreneur.
With the completion of the programme, students will
  • Attain knowledge in making key decisions
  • Develop management skills and leadership capabilities
  • Get an in-depth knowledge in advertising of Fashion products
  • Learn Trend Analysis & Fashion Forecasting
  • Become capable of managing a Boutique / Fashion venture
Eligibility & Learning Mode 
The minimum eligibility for Fashion Merchandising & Boutique Management programme, is SSLC or Plus 2 or any equivalent qualification from a recognized Educational Board.
Classes for this programme will be conducted online on a regular basis. The advantages of this particular online programme are
  • Economical :
    If you are trying to save money, an online course is the perfect solution. You are only spending money on the things you want to learn rather than paying for classrooms, infrastructure, activities and other miscellaneous charges...
  • Location :
    Your choice of course usually gets restricted with respect to location. With online classes you can avoid staying in hostels and long journey from your home to the study center.
  • Comfort of your Home :
    For this programme, you need not worry about your dress code. You can stay comfortably in your own room and pursue the course.

About Waves Institute of Fashion Designing

Waves Institute of Fashion Designing, established in 2009, offers couple of courses to support the fashion industry, as well as aspiring and working professionals. We have 2 branches in Kozhikode, Kerala and our head office is situated in the heart of the city, near 4th gate, Calicut and another at Malaparamba, Calicut with a lushy green campus. We offer B.Voc in Fashion Designing (3 Years Degree), Advanced Diploma in Fashion Designing (1 Year Advanced Diploma), Costume & Dress Designing (6 Months Certificate), Fashion Merchandising & Boutique Management (2 Months Certificate) courses.
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Students Testimonials

Waves Institute of Fashion Designing
Bayankavu
Sneha P K's Testimonial'
    
# Best Institution # Dedicated Teachers
Best institution... It was a great experience with Waves Institute of Fashion Designing. Teachers here are very dedicated especially Mothi Ma'am and Prakashini Ma'am
2018-19 batch
Waves Institute of Fashion Designing
Kakkodi
Lijina Shirin's Testimonial'
    
# Career # Best
I got many suggestions to choose an Institute, and I was very confused. Initially I was nervous about Waves Institute but as soon as I joined there I realized that this is one of the best and amazing institutes. I'm glad to be there and I started to build my career. Each and everyone was sincere, especially Fajna Miss. Thank you WIFD for making me a Designer. Thank you all for fulfilling my passion towards Fashion Designing and I also have earned a lot of friends too
2017-18 batch
Waves Institute of Fashion Designing
Mankave
Lakshmi P's Testimonial'
    
# Ramp Walk # Seminars
I am happy to inform that I was able to gain a lot of knowledge regarding fashion from WIFD. We had lot of opportunities to showcase and enhance our potentials. We were also able to discover our inner talents. We were also given chances to present our seminars, from that too we were able to learn a lot. The industrial visit we had, was much beneficial to us. Also, we were able to learn about the basics of Ramp Walk. Thank you WIFD for enriching me with my Fashion Talents
2017-18 batch
Waves Institute of Fashion Designing
Malappuram
Claramma J's Testimonial'
    
# Job Opportunity # Higher Education
Joining Waves Institute was one the best decision I made. By joining Waves I had the opportunity to get a very good job. WIFD actually gave me hope about what higher education can do. I am extremely grateful that I had the chance to study in Waves Institute of Fashion Designing
2017-18 batch
Waves Institute of Fashion Designing
Bangalore
Arshiya Kawsar's Testimonial'
    
# Innovative # Aspiring
Waves Institute is one of the best fashion institutes in Kozhikode. It provides an excellent platform to learn, implement and experiment enough knowledge in Fashion Designing and I personally enjoyed every single day. Their innovative approach of teaching pave way for aspiring students
2017-18 batch
Waves Institute of Fashion Designing
Vattakkinar
Nidha P C's Testimonial'
    
# Personal Skills # Friendly
One of my best decision was choosing Waves Institute of Fashion Designing for my fashion studies. The well experienced teachers and friendly atmosphere really helped me a lot to improve not only my designing skills but also my personal skills
2017-18 batch
Waves Institute of Fashion Designing
Palakkad
Shameema T's Testimonial'
    
# Great Experience
I have gained great experience from Waves Institute of Fashion Designing and it helped me to build my career and it was a very good platform for this. Thanks a lot...
2018-19 batch
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