Fashion Merchandising & Boutique Management Course

Fashion Merchandising and Boutique Management Course

Fashion Merchandising & Boutique Management is a relatively new course which is offered by very few institutions in India. This unique course is designed for those who are looking forward to start their own business or venture using their ability, to provide innovation to the Fashion world. This curriculum is designed specifically for ambitious students who intend to learn competitively within a short span of time. Students will attain the knowledge to launch their own brands into the emerging markets and to understand the global fashion industry. They also learn to combine their creative ability with principles of management to have a successful career in fashion field.

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Key Facts

2 months

Certificate Course

Online Learning

Affordable Fees

Female only

No Age Limits

SSLC / 10^th

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Syllabus & Course Contents

Merchandising

What is Merchandising
Identifying the Scope of Merchandising
Practical Aspects of Merchandising Communication
Functions of Merchandiser
Merchandising Department Organization Chart
Merchandising Communication
Merchandise Mix Management and Strategies
Lifestyle of a Merchandiser
Classification of Merchandising
Roles of a Merchandiser
Definition, Scope Prospects of Merchandise Calendar
Advantages of Merchandise Calendar
Working & Planning process as per Merchandise Calendar

Visual Merchandiser

Advantages of Visual Merchandising
Signs, Marquees, Outdoor Display
Types of Window Displays
Importance of Lights (Primary, Secondary, Coloured and Filtered)
Mannequins and Dimensional Forms
Floor Plans & Display Types

Skill Development

Interview Attending Techniques
Importance & Steps in Decision Making
Ethics & Social Responsibility of Management

Sampling and Scheduling

Different Types of Samples
Pattern Approvals
Pre-production Follow Up
Reporting
Order break-up
CMP and TNA preparation
Preparation of Tech Pack Interpretation
Stock List Preparation
Advantage & Importance of TNA
Exercise on TNA Planning

Costing

What is an Estimate
Estimation & Aims of Estimation
Costing & Aims of Costing
Difference between Estimating and Costing
Types of Estimates
Elements of Cost / Material Cost / Labour Cost
Different Type of Expenses
Product Costing
Advertisement Cost

Communication

Introduction to Business Communication
Types of Communication
7’C of Communication
Role of Communication
Types of Buyers
Buyer Communication

Fashion Forecasting

What is Fashion Forecasting
Fashion Cycle
Identifying the scope of importance of the Fashion Industry
Interpret the process of Fashion Forecasting
Identifying major Fashion Centres
Types of Designers & Price Market Categories
Recognize current fashion trends

Marketing

Concept of Marketing in Fashion
Types of Fashion Retailers
Identify the components of the Promotional Mix
Fashion Promotion / Fashion Advertising
Essential Promotional Mix Elements

Assignment & Project

Creating a Fashion Promotion Plan

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Assessment & Certification

Students are assessed based on projects, presentations, case research & analysis and final examination. All students will have to appear for the final examination conducted online at the end of the course.

S - Project / Sessional mark
E - Online Examination mark

Name of the Paper	S	E	Total
Merchandising & Visual Merchandising	20	80	100
Sampling & Scheduling	20	80	100
Costing	20	80	100
Communication & Marketing	20	80	100
Fashion Forecasting	20	80	100
Assignment & Project	20	80	100
Grand Total			600

Candidate have to secure a minimum of 40% marks separately for both Sessional and Online Examination to obtain the certificate. On successful completion of the course, candidates will be issued a Certificate by Bharat Sevak Samaj Vocational Education (National Development Agency, Established in 1952 by Planning Commission, Govt. of India).

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Career Oppourtunities

When it comes to a Fashion Brand, people tend to associate it immediately with a Fashion Designer, where as a Fashion Merchandiser plays an intergal part in getting the consumer to purchase products. The key responsibilities of a merchandiser include combining strategical insights and marketing techniques to ensure that the products will gain maximum profit. The roles of a Merchandiser includes identifying the targets and turning them into purchase with the help of Communication, Marketing, Branding and providing the consumers all the required services.

The curriculum of the Fashion Merchandising & Boutique Management course is designed with an eye on the current industrial requirements. Students are encouraged towards applying their own creative skills and techniques to find solutions for the challenges they may face in the current fashion industry. This programme acts as a stepping stone to become the next successful Fashion Entrepreneur.

With the completion of the programme, students will

Attain knowledge in making key decisions
Develop management skills and leadership capabilities
Get an in-depth knowledge in advertising of Fashion products
Learn Trend Analysis & Fashion Forecasting
Become capable of managing a Boutique / Fashion venture

Eligibility & Learning Mode

The minimum eligibility for Fashion Merchandising & Boutique Management programme, is SSLC or Plus 2 or any equivalent qualification from a recognized Educational Board.

Classes for this programme will be conducted online on a regular basis. The advantages of this particular online programme are

Economical :
If you are trying to save money, an online course is the perfect solution. You are only spending money on the things you want to learn rather than paying for classrooms, infrastructure, activities and other miscellaneous charges...
Location :
Your choice of course usually gets restricted with respect to location. With online classes you can avoid staying in hostels and long journey from your home to the study center.
Comfort of your Home :
For this programme, you need not worry about your dress code. You can stay comfortably in your own room and pursue the course.

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About Waves Institute of Fashion Designing

Waves Institute of Fashion Designing, established in 2009, offers couple of courses to support the fashion industry, as well as aspiring and working professionals. We have 2 branches in Kozhikode, Kerala and our head office is situated in the heart of the city, near 4^th gate, Calicut and another at Malaparamba, Calicut with a lushy green campus. We offer B.Voc in Fashion Designing (3 Years Degree), Advanced Diploma in Fashion Designing (1 Year Advanced Diploma), Costume & Dress Designing (6 Months Certificate), Fashion Merchandising & Boutique Management (2 Months Certificate) courses.

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Students Testimonials

Waves Institute of Fashion Designing

Sneha P K

Bayankavu

# Best Institution # Dedicated Teachers

Best institution... It was a great experience with Waves Institute of Fashion Designing. Teachers here are very dedicated especially Mothi Ma'am and Prakashini Ma'am

2018-19 batch

Waves Institute of Fashion Designing

Lijina Shirin

Kakkodi

# Career # Best

I got many suggestions to choose an Institute, and I was very confused. Initially I was nervous about Waves Institute but as soon as I joined there I realized that this is one of the best and amazing institutes. I'm glad to be there and I started to build my career. Each and everyone was sincere, especially Fajna Miss. Thank you WIFD for making me a Designer. Thank you all for fulfilling my passion towards Fashion Designing and I also have earned a lot of friends too

2017-18 batch

Waves Institute of Fashion Designing

Lakshmi P

Mankave

# Ramp Walk # Seminars

I am happy to inform that I was able to gain a lot of knowledge regarding fashion from WIFD. We had lot of opportunities to showcase and enhance our potentials. We were also able to discover our inner talents. We were also given chances to present our seminars, from that too we were able to learn a lot. The industrial visit we had, was much beneficial to us. Also, we were able to learn about the basics of Ramp Walk. Thank you WIFD for enriching me with my Fashion Talents

2017-18 batch

Waves Institute of Fashion Designing

Claramma J

Malappuram

# Job Opportunity # Higher Education

Joining Waves Institute was one the best decision I made. By joining Waves I had the opportunity to get a very good job. WIFD actually gave me hope about what higher education can do. I am extremely grateful that I had the chance to study in Waves Institute of Fashion Designing

2017-18 batch

Waves Institute of Fashion Designing

Arshiya Kawsar

Bangalore

# Innovative # Aspiring

Waves Institute is one of the best fashion institutes in Kozhikode. It provides an excellent platform to learn, implement and experiment enough knowledge in Fashion Designing and I personally enjoyed every single day. Their innovative approach of teaching pave way for aspiring students

2017-18 batch

Waves Institute of Fashion Designing

Nidha P C

Vattakkinar

# Personal Skills # Friendly

One of my best decision was choosing Waves Institute of Fashion Designing for my fashion studies. The well experienced teachers and friendly atmosphere really helped me a lot to improve not only my designing skills but also my personal skills

2017-18 batch

Waves Institute of Fashion Designing

Shameema T

Palakkad

# Great Experience

I have gained great experience from Waves Institute of Fashion Designing and it helped me to build my career and it was a very good platform for this. Thanks a lot...

2018-19 batch

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