Certificate in Fashion Merchandising & Boutique Management - 2 Months

Fashion Merchandising and Boutique Management Course
Fashion Merchandising & Boutique Management is a relatively new course which is offered by very few institutions in India. This unique course is designed for those who are looking forward to start their own business or venture using their ability, to provide innovation to the Fashion world. This curriculum is designed specifically for ambitious students who intend to learn competitively within a short span of time. Students will attain the knowledge to launch their own brands into the emerging markets and to understand the global fashion industry. They also learn to combine their creative ability with principles of management to have a successful career in fashion field.
Key Facts
   2 months
  Certificate Course
   Online Learning
   Affordable Fees
   Female only
   No Age Limits
   SSLC / 10th
Quick Navigation Links
   Syllabus / Subjects
   Why choose Waves Institute?
   Students Testimonials
Let's start by sharing a few details...

Syllabus & Course Contents

Subjects in Certificate in Fashion Merchandising & Boutique Management
  • What is Merchandising
  • Identifying the Scope of Merchandising
  • Practical Aspects of Merchandising Communication
  • Functions of Merchandiser
  • Merchandising Department Organization Chart
  • Merchandising Communication
  • Merchandise Mix Management and Strategies
  • Lifestyle of a Merchandiser
  • Classification of Merchandising
  • Roles of a Merchandiser
  • Definition, Scope Prospects of Merchandise Calendar
  • Advantages of Merchandise Calendar
  • Working & Planning process as per Merchandise Calendar
Visual Merchandiser  
  • Advantages of Visual Merchandising
  • Signs, Marquees, Outdoor Display
  • Types of Window Displays
  • Importance of Lights (Primary, Secondary, Coloured and Filtered)
  • Mannequins and Dimensional Forms
  • Floor Plans & Display Types
Skill Development  
  • Interview Attending Techniques
  • Importance & Steps in Decision Making
  • Ethics & Social Responsibility of Management
Sampling and Scheduling  
  • Different Types of Samples
  • Pattern Approvals
  • Pre-production Follow Up
  • Reporting
  • Order break-up
  • CMP and TNA preparation
  • Preparation of Tech Pack Interpretation
  • Stock List Preparation
  • Advantage & Importance of TNA
  • Exercise on TNA Planning
  • What is an Estimate
  • Estimation & Aims of Estimation
  • Costing & Aims of Costing
  • Difference between Estimating and Costing
  • Types of Estimates
  • Elements of Cost / Material Cost / Labour Cost
  • Different Type of Expenses
  • Product Costing
  • Advertisement Cost
  • Introduction to Business Communication
  • Types of Communication
  • 7’C of Communication
  • Role of Communication
  • Types of Buyers
  • Buyer Communication
Fashion Forecasting  
  • What is Fashion Forecasting
  • Fashion Cycle
  • Identifying the scope of importance of the Fashion Industry
  • Interpret the process of Fashion Forecasting
  • Identifying major Fashion Centres
  • Types of Designers & Price Market Categories
  • Recognize current fashion trends
  • Concept of Marketing in Fashion
  • Types of Fashion Retailers
  • Identify the components of the Promotional Mix
  • Fashion Promotion / Fashion Advertising
  • Essential Promotional Mix Elements
Assignment & Project  
  • Creating a Fashion Promotion Plan

Assessment & Certification

Students are assessed based on projects, presentations, case research & analysis and final examination. All students will have to appear for the final examination conducted online at the end of the course.
S - Project / Sessional mark
E - Online Examination mark
Name of the Paper S E Total
Merchandising & Visual Merchandising 20 80 100
Sampling & Scheduling 20 80 100
Costing 20 80 100
Communication & Marketing 20 80 100
Fashion Forecasting 20 80 100
Assignment & Project 20 80 100
Grand Total 600
Candidate have to secure a minimum of 40% marks separately for both Sessional and Online Examination to obtain the certificate. On successful completion of the course, candidates will be issued a Certificate by Waves Institute of Fashion Designing.
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Career Oppourtunities 
Visual Merchandising Career
When it comes to a Fashion Brand, people tend to associate it immediately with a Fashion Designer, where as a Fashion Merchandiser plays an intergal part in getting the consumer to purchase products. The key responsibilities of a merchandiser include combining strategical insights and marketing techniques to ensure that the products will gain maximum profit. The roles of a Merchandiser includes identifying the targets and turning them into purchase with the help of Communication, Marketing, Branding and providing the consumers all the required services.
The curriculum of the Fashion Merchandising & Boutique Management course is designed with an eye on the current industrial requirements. Students are encouraged towards applying their own creative skills and techniques to find solutions for the challenges they may face in the current fashion industry. This programme acts as a stepping stone to become the next successful Fashion Entrepreneur.
With the completion of the programme, students will
  • Attain knowledge in making key decisions
  • Develop management skills and leadership capabilities
  • Get an in-depth knowledge in advertising of Fashion products
  • Learn Trend Analysis & Fashion Forecasting
  • Become capable of managing a Boutique / Fashion venture
Eligibility & Learning Mode 
The minimum eligibility for Fashion Merchandising & Boutique Management programme, is SSLC or Plus 2 or any equivalent qualification from a recognized Educational Board.
Classes for this programme will be conducted online on a regular basis. The advantages of this particular online programme are
  • Economical :
    If you are trying to save money, an online course is the perfect solution. You are only spending money on the things you want to learn rather than paying for classrooms, infrastructure, activities and other miscellaneous charges...
  • Location :
    Your choice of course usually gets restricted with respect to location. With online classes you can avoid staying in hostels and long journey from your home to the study center.
  • Comfort of your Home :
    For this programme, you need not worry about your dress code. You can stay comfortably in your own room and pursue the course.

About Waves Institute of Fashion Designing

Waves Institute of Fashion Designing, established in 2009, offers couple of courses to support the fashion industry, as well as aspiring and working professionals. We have 2 branches in Kozhikode, Kerala and our head office is situated in the heart of the city, near 4th gate, Calicut and another at Malaparamba, Calicut with a lushy green campus. We offer Fashion Designing (3 Years B.Voc Degree), Fashion Designing (1 Year Advanced Diploma), Fashion Designing (1 Year Diploma), Costume & Dress Designing (6 Months Certificate), Fashion Merchandising & Boutique Management (2 Months Certificate), Jewellery Designing (1 Year Diploma), Apparel Pattern Making with Computer Aided Design (CAD) (1 Week Certificate), Digitize Illustrations (1 Day Webinar), Opportunities in Fashion and Apparel Industry (1 Day Webinar) courses.
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years of excellence
Students Testimonials
Waves Institute of Fashion Designing
Kannanchery, Kozhikode
Sahla K's Testimonial'
# Creative # Innovative
Waves Institute of Fashion Designing is one of the best institute in Calicut. Its great learning experience and also very professionally done with superb ambiance, innovative and creative ideas. The faculty here is highly qualified with a great experience of both teaching and mentoring. Teachers are very friendly and supportive. I'm happy to be a part of the WIFD family.
2020-2021 batch
Waves Institute of Fashion Designing
Safeena K's Testimonial'
# Great Learning Experience
To learn Fashion Designing was my passion but it was very difficult for me with my little one. Choosing WIFD was a great learning experience for me and the teachers helped me a lot. I would like to thank all my teachers for helping me, improve my talent and I thank Arun Sir for helping me to enroll for my exams. The ambience at Wave Institute was nice and I once again thank the entire team.
2021-2022 batch
Waves Institute of Fashion Designing
Sabna M's Testimonial'
# Refreshed # New Ideas
My mind was refreshed and filled with new ideas during my course in WIFD... Friendly approach of faculty helped me in developing interest in designing works. I am very much thankful to WIFD for the wonderful experience given to me
2018-2019 batch
Waves Institute of Fashion Designing
Valayanadu, Calicut
Neethu T K's Testimonial'
# Five Stars # Wonderful Experience
I had a wonderful experience at Waves Institute of Fashion Designing that truly deserves five stars.
2022-2023 batch
Waves Institute of Fashion Designing
Kallai, Kozhikode
Pavitha P's Testimonial'
# Amazing # Guidance
Waves Institute of Fashion Designing is an amazing place to learn and shape our abilities. The faculties are very experienced. Their proper guidance helped me to get a vision to select fashion design as a career option. It has not only helped me to improve my creative skills but also gave me immense opportunities to experience the industrial hand on. I am proud to be a part of this institute.
2018-2019 batch
Waves Institute of Fashion Designing
Chevayoor, Kozhikode
Zeba Jinu's Testimonial'
# Life Changing # Build Confidence
Words will never be adequate for describing the experience at WIFD. Choosing to lead a life doing what I love was life changing but the institute made it easier. Learning and growing through various folds of lesson and activity have pushed and tested my creativity. The journey with the institute helped me to discover myself, what I could be and want to be. Skills were taught in the classroom, but I could build my confidence to believe in myself. My loved ones too could notice the person I was becoming. The relationships made will forever be a treasure I refuse to bury. Learning and creating has never been more fun and fulfilling. I want to thank all my well experienced teachers and I hope many more can experience what I found in WIFD.
2021-2022 batch
Waves Institute of Fashion Designing
Swathi P's Testimonial'
# Happy # Sketching # Draping
I'm happy to be the part of Waves Institute of Fashion Designing. It really helped me, to step into the field of fashion. The faculty were very amazing and they taught us from the basic of Sketching to Draping. They also trained us, to be confident, so that we could present ourselves through seminars. Waves Institute focuses on teaching, from the basic tailoring stitches to fashionable Embroidery, Illustration, Pattern Making etc which help individuals to evolve as a Fashion Designer. It was a great experience with WIFD
2019-2020 batch
Waves Institute of Fashion Designing
Anjali B V's Testimonial'
# Enthusiastic # Great Memories
I'm so happy to be a part of Waves Institute of Fashion Designing. The Institute taught me things far beyond bookish knowledge and took me a step ahead in my life. The atmosphere is filled with happiness and positivity. All the faculties are so enthusiastic and always ready to help the students. I will always be thankful to WIFD for making me successful and for giving me great memories.
2018-2019 batch
Waves Institute of Fashion Designing
Kalamassery, Cochin
Anjana R Nair's Testimonial'
# Interesting & Interactive Classes
Studying Fashion Design was one of my dreams and I came to know about Waves Institute of Fashion Designing through one of my friends. The classes are very interesting with interactive sessions and programs.
2014-2015 batch
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